International Marketing Workshop
“60 Steps to Success”
by Viviana Puello – Award winning artist, curator and writer. Founder and Editor in Chief of ArtTour International Magazine, Co-Founder of ATIM Web T.V. and Founder and Director of Vivid Arts Network International. Recipient of the “Medal Of Honor” by the National Academy of Fine Arts in Brazil, and the “Artist Advocate” Award in 2015.
In only three years ArtTour International Magazine broke the record of growth and reached 2 million readers and worldwide distribution.The printed publication is now distributed nationwide in USA, Canada and over 1200 newsstands worldwide and the digital version reaches over 2 million readers in 184 countries.
Want to know how we did it?
Well, I knew I was an artist and a writer but I also new nothing about marketing, I had no idea of how to market our magazine and could not afford to hire an experienced marketing director. I devoted my time to read, research, learn, and figure out what the top 10 most successful magazines like People and Times were doing, I study many other successful publications marketing strategies and I also experimented and created new ones. I realized, there was a lot that needed to be said and learned, I learned a few things that keep taking us from one level to the next and we keep going. And now I want to share my experience with you!
This workshop will revolutionized the way you see art marketing and will lead you to a fresh new beginning. As an artist, I made so many mistakes that kept me sometimes frustrated, sometimes stuck at the same place. Although I consider myself a very positive individual, after years of experience I realized there was a lot in need of improvement. Having a great attitude is the beginning, but if you are serious about your artistic career, you need to be in contact with the world, up to date with technology and use all the tools that are at your reach to make things happen.
Long gone are the days where the artists would sit at the studio without contact with the world. Times have changed. Unless you can afford to have a marketing director handling your career, you will need to be active,take the lead and be proactive. Don’t wait for the sales to happen, make them happen!
In this workshop, I will teach tips that will open your eyes and help you find what needs improvement, what habits to keep and what needs to be re-asses. From website review, to positive selling habits and after sale behavior we will discover together and create the “100 days plan to a successful career.”
Social Media Marketing Tips for Artists and Galleries
Create a Press Release
Optimize Your Website: Dos and Don’ts of a creative website
• Get Busy Blogging
• Maximize Your Facebook Presence
• Be Active on Twitter
• Take Advantage of Pinterest & Instagram
Creative Ways to Showcase & Sell Art Online and Off
Displaying Artwork at a Gallery
Locating Art Galleries and Exhibition Space
Choosing Exhibition Venues: The importance of being selective
Displaying Artwork Online
Copyright Law, The Internet & You
Displaying Artwork on the Go
How to Price Artwork for Consistent Sales Success
Selling with a Personal Touch
The use of the Sales Letter
After Sales Tips
Certificate of Authenticity
Follow Up phone calls
Emailing Newsletters to collectors
My secret formula . . . just be Inspired!
Tips for the rainy day and the sunny ones too!
Come Join Us!
Presentation date: June 16, 2016
Fee: Free Admission
Address: Indirizzo: Via Ghibellina, 110, 50122 Firenze
For more information email to: email@example.com
Or tel: +39 345 1677704
Enjoy our free digital publication