Over the years, changes in technology have led to innovation and development of social networking platforms such as twitter, facebook, google plus and pinterest among others. The platforms have enabled individuals to share content such as pictures, be able to communicate with family and friends.
The popularity of the social media has extended to businesses and individuals looking to showcase their talents. Social media marketing tools and strategies have been developed by experts to help contemporary artists showcase their work.
Below are tips of how to use social media to showcase and advertise art.
Maximize your social media presence
Facebook, twitter and google plus allows users to create pages where they can get to post and share content such as pictures, videos and articles. All one needs to have is an account with the respective social media platform.
The best thing about social pages is that they are free to create, simple to use and gives one access to more than one billion online users. Once you have set up your page, you can get to invite your friends to like your page therefore marketing your art.
Use Pinterest to your advantage
Pinterest is different from other social networks such as facebook and twitter. Its advantage lies in the use of pins which contain images and videos. As an artist, you can get to open your own pinterest page, pin your art on your page and share with friends not only on pinterest itself but on other social sites like facebook.
The grid style look of pinterest and the ever scrolling feature makes it easy for users to view content easily. To get more followers, you need to update your content regularly.
Use facebook ads
Facebook has grown steadily to have more than 1 billion users. This has enabled facebook to monetize its platform by allowing individuals and businesses alike to create ads advertising their products. The system is advantageous in that one can place an ad that is specifically designed to reach users of a certain age, people residing in a particular country and engaged in particular interests.
Below a guide to the best time of the day to send your posts:
Facebook: 1pm – 4pm
Twitter: 1pm – 3pm
Linkedin 7am to 9am and 5pm to 6pm
Google Plus 9am to 11am
Pinterest: 2pm to 4pm and 8pm to 1am
SHARE AT THE RIGHT TIME
Artists who get to use this system are bound to increase their presence online, take advantage of the tools technology is presenting you to showcase your work, attract new collectors and create a successful artistic career for yourself. Don’t be shy, expose, expose, expose or better yet, post, post, post.
And don’t forget . . . Stay inspired!