San Francisco designer Dan Abramson is aiming to make Army men a little more peaceful. Abramson, the founder of Brogamats, is the creative mind behind Yoga Joes—GI Joe-like figures doing Yoga, focusing on the practice of spreading peace, and not war.
Abramson is on a mission to make Yoga more appealing and accessible to men everywhere. According to the Kickstarter campaign, Abramson started to fund this project; Yoga Joes are “peaceful action figures designed to inspire children, men, and military veterans to try yoga.” After seeing the positive physical and psychological effects Yoga had on veterans suffering PTSD, he wanted to make Yoga a practice that did not share itself with just one gender. Using his experience as a Yoga instructor, and a visual artist he used the opportunity to lighten the thought of Yoga as he states ” some take Yoga too seriously, and think if you want to have fun Yoga isn’t for you. Yoga is for everyone.”