Why aren’t people buying art during my open studio?

Why aren’t people buying art during my open studio?

by Viviana Puello

This question came during our coaching sessions at the Vivid Arts Elite Circle (more info about VVAEC at www.vivianapuello.com), and with the holiday season coming up, I want to share my tips to make your next open studio successful.

So, why are our friends coming to our open studios to hang out, and nobody buys anything?

It’s all about expectations.

When preparing for an open studio, we need to be clear about setting up the expectations, and when receiving guests in our studio, we need to be clear about setting up the atmosphere.

Set up expectations with a clear message on the invite. “Come see my new work, and pick up the next best holiday gift.”

Make sure your studio looks like you are selling your art! Price all your work and set up the atmosphere so your patrons don’t have to do any guesswork, wonder about pricing, or ask you for everything they see. The easier to see prices, the easier it is to sell. A great example is the giant Amazon; its success is attributed to the simple and easy checkout system. If the buyer is confused and has to do guesswork, that buyer will walk away.

Here are a few tips to ensure your open studio stays a ‘hang out and you save time and money on preparation.

• Set up expectations with a clear message on the invite. “Come see my new work, and pick up the next best holiday gift.”
• Have signs around your studio with pricing for all works.
• Choose to donate a percentage of your sales to your favorite charity and announce it.
• When all guests are in, please take a few minutes, gather them together, and give a brief thank you speech. Here’s an example of things you can say:
  “thanks for coming today to support my work; as you know, art is the best that keeps on giving. Look around, and I’m sure you’ll find something special for your loved ones. When you buy art, you’re not only supporting the artist but also giving your family a precious heirloom that will last for generations to come. So now, go and choose your favorite. Feel free to ask me anything about my art.”

Stay positive, be firm and confident and enjoy the presence of your guests as well. You might very well be in front of your next collector. Be kind, courteous, and joyful.

Enjoy preparing for this holiday season, and don’t forget … stay inspired!