Top 6 Marketing Tips For Artists

Top 6 Marketing Tips For Artists

I have the top 6 marketing tips for artists who want to get their art out to the world!

First, let’s be clear; you will need to get out of your comfort zone and take action. Research shows the following steps improve quality and quantity in creative business relations.

Top 6 Marketing Tips For Artists

1. Create your Media Kit.
Your most important tool for success is your Media-Kit. It helps you stand out and gain recognition among curators, gallerists, and collectors.

If you’re serious about making a living with your art, you’ll need the right tools to advance. Make sure your Media Kit has a high impact design guaranteed to impress. It is an all in one convenient package that you’ll have at your fingertips to start marketing your art.

While creating your Media Kit, make sure that the portfolio section is top-notch. Your artwork must be of the highest quality and easy to access. Clients and marketing agents want digital folders that are easy to share. Focus on your most exceptional art. The goal of creating a portfolio is to impress and win customers. Your best work is your first selling point.

Learn more about Media Kits. Don’t miss my workshop, where I show you detailed information on how to build a successful Media Kit.  Click here for more information.

2. Network
As an emerging artist, networking is one of the best ways to attract new fans, investors, and followers. Please note: Networking events are not selling platforms. They are an opportunity to build relationships that will help you expand your career. Use the functions to make friends in different business sectors.

Attend events that are relevant to your business (Art). Pay attention and ask a lot of questions. You’re there to learn, especially from art gurus. Don’t focus on giving away business cards as much as on collecting them. Grow your mailing list and follow up on new contacts when you get back home.

3. Build an Online Presence

Being social, it’s all about being present at all times. It’s time-consuming, but it must be done!. Start engaging your art in this new digital age and make a living off of it. Establish a robust online presence. Set apart a couple of hours a week to review your social pages, make comments when fans like your work, and respond to messages timely. Not enough time? Get social media tasks off your hands. Enjoy more free time, and take your social power back. No matter what level of help you need, we’ll take care of it for you.

Check out ArtTour International Magazine’s Social media management plans for artists. Supper affordable (As low as $100 a month).

4. Maintain professional partnerships.
Remember, business relationships equipped for success need healthy boundaries, transparency, authenticity, and respect. If it feels forced, move on. Establish business relationships that will match your vision.

5. Invest in marketing. A good marketing campaign will help elevate your brand and attract new clients. Set aside a budget for the advertising of your art. Make sure it is done professionally, with designs that show your art elegantly, and services that expand your reach.

6. Invest in a good website. Get a website that looks as amazing as your art! Your website is one of your most essential tools, get it done by professionals if possible. Otherwise, invest in a good workshop online so that you learn how to do it properly. If you need help with your website, we have a team dedicated to Web Development who would be happy to hear from you. Learn more about our web design services here.

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Written by Viviana Puello

Viviana is a Colombo-American Artist, Curator, Writer and Advocate for the arts. Founder of Vivid Arts Network, Create 4 Peace, Artists For A Green Planet, Author of the book “Just Be Inspired,” and an awardwinning director and producer. Viviana Puello founded ArtTour International Magazine in 2011. Since then, she has served as the CEO, Editor-in-Chief, and the face for ArtTour International Magazine.

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